
After receiving this product for Christmas from my sister (who happens to be a hair stylist), I can honestly say that after using this for the past 7 months that I have found one of my holy grail hair products. I had always been a huge fan of Aveda Light Elements Smoothing Fluid, and don't get me wrong, I still like it. But after I ran out of it, I didn't repurchase... instead I used my It's a 10. Now the packaging is nothing special, but inside that orange and blue container is a miracle worker!(And for $14 - $20 for 4 oz.... it should be!) This product is seriously a 10 for your hair!
It has 10 Miraculous benefits:
~ weightless shine
~ softens course hair
~ improves elasticity
~ potent antioxidant
~ environmental protection
~ anti-humidity minimizes frizz
~ thermal protection
~ imparts control and manageability
~ seals and protects hair color
~ locks in moisture
Is there anything else you really need from a hair product?!?!? All I can say is that I'm in love with this product... the only downfall: they have a complete line of hair care and I want to try them all!

It's a 10's website (http://itsa10haircare.com/hairsite/) explains that all of it's products:
1.Work with curly or straight hair
2.Are appropriate for both thick and fine hair
3.Offer excellent conditioning
4.Deliver dramatic results
5.Enhance natural shine
6.Strengthen stressed strands
7.Are safe for color-treated hair
8.Reduce the need for multiple hair care products
9.Include naturally derived ingredients
10.Are salon tested and proven
If you're anything like me, then you have a huge stash of hair products in your bathroom... a few hairsprays, foams, gels, serums, smoothing creams, spritzes, heat protectants, curly hair care, straight hair care, you name it... I've got a product for everything, x2... or 3! Think about how much money you could save from this line... if it works for curly and straight hair? Hmmm...From shampoo to shine serums... what should I purchase next... it's a tough decision!





